What is it?
It is a media monitoring service that providesmedia relations planning, monitoring and measurement services. It makes the otherwise daunting work of clipping articles about clients a much easier task.
Why use it?
Online media monitoring can be challenging when it comes to monitoring, measurement, and analysis. BurrellesLuce helps with:
The new iMonitor service enhances the functionality of BurrellesLuce 2.0 online portal by giving you the unprecedented ability to search for and view unlimited numbers
of Internet clips from the complete universe of BurrellesLuce content. BurrellesLuce subscribes to thousands of publications, so our search engines can “read” premium content that free news search engines can’t even dream of accessing.
B. Numbers of sources
is able to access a great deal of online content that is not available to other news monitoring services. iMonitor goes deeply into each news source, in effect “reading” the entire publication. Compared to the competition, BurrellesLuce iMonitor returns the highest percentage of relevant articles available online.
iMonitor uncomplicates the process of collecting media clips and analyzing their impact. iMonitor clips are delivered to your BurrellesLuce 2.0 portal throughout the day and neatly consolidated into a single daily email. This means fewer news alerts clogging up your email inbox. Your iMonitor clips are saved and stored in the same convenient, secure, accessible-anywhere portal where you keep your print clips.
Measuring the impact of your media coverage demands looking at the same data from a variety of perspectives. iMonitor can help. Use iMonitor’s suite of free quantitative measurement tools to automatically generate charts that show number of stories, impressions, geographic reach, and trends over time. These charts can be seamlessly integrated into your reports in whatever format you choose.
How do you use it?
It is much easier than I ever expected. You can learn how to use it in less than 20 minutes.
Once you log on, you will see five tabs across the top of the screen: Media Content, iMonitor, Reporting, Media Outreach and Engage121.
I am going to cover how to use Media Content today. It is the most important tab in terms of media clipping.
Media Content: The most comprehensive print and online monitoring available. We monitor all the basic sources as well as proprietary copyright-compliant outlets no other service provides.
1. You will want to create a project. Click “create project” on the left side of the screen. You will name the project. For example, say your client is ‘Abercrombie and Fitch’, title it Walgreens.
2. Then you will move down to “project auto-tag” on the same page. You will enter the words you want BurrellesLuce to search for under all of these words. For example, you would enter ‘Abercrombie’ and ‘Fitch’ into that box.
3. Click OK and you are done.
That is an extremely simple explanation of Media Content on BurrellesLuce. Please let me know if you have additional questions!
Check back: I will explain iMonitor next week.