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BurrellesLuce explained

What is it?

It is a media monitoring service that providesmedia relations planning, monitoring and measurement services. It makes the otherwise daunting work of clipping articles about clients a much easier task.

Why use it?

Online media monitoring can be challenging when it comes to monitoring, measurement, and analysis. BurrellesLuce helps with:

A. Availability


The new iMonitor service enhances the functionality of BurrellesLuce 2.0 online portal by giving you the unprecedented ability to search for and view unlimited numbers
of Internet clips from the complete universe of BurrellesLuce content. BurrellesLuce subscribes to thousands of publications, so our search engines can “read” premium content that free news search engines can’t even dream of accessing.

B. Numbers of sources

BurrellesLuce
 is able to access a great deal of online content that is not available to other news monitoring services. iMonitor goes deeply into each news source, in effect “reading” the entire publication. Compared to the competition, BurrellesLuce iMonitor returns the highest percentage of relevant articles available online.

C. Organization

iMonitor uncomplicates the process of collecting media clips and analyzing their impact. iMonitor clips are delivered to your BurrellesLuce 2.0 portal throughout the day and neatly consolidated into a single daily email. This means fewer news alerts clogging up your email inbox. Your iMonitor clips are saved and stored in the same convenient, secure, accessible-anywhere portal where you keep your print clips.


D. Measurement

Measuring the impact of your media coverage demands looking at the same data from a variety of perspectives. iMonitor can help. Use iMonitor’s suite of free quantitative measurement tools to automatically generate charts that show number of stories, impressions, geographic reach, and trends over time. These charts can be seamlessly integrated into your reports in whatever format you choose.

How do you use it?

It is much easier than I ever expected. You can learn how to use it in less than 20 minutes.

Once you log on, you will see five tabs across the top of the screen: Media Content, iMonitor, Reporting, Media Outreach and Engage121.

I am going to cover how to use Media Content today. It is the most important tab in terms of media clipping.

Media Content: The most comprehensive print and online monitoring available. We monitor all the basic sources as well as proprietary copyright-compliant outlets no other service provides.

1.     You will want to create a project. Click “create project” on the left side of the screen. You will name the project. For example, say your client is ‘Abercrombie and Fitch’, title it Walgreens.

2.     Then you will move down to “project auto-tag” on the same page. You will enter the words you want BurrellesLuce to search for under all of these words. For example, you would enter ‘Abercrombie’ and ‘Fitch’ into that box.

3.     Click OK and you are done.

That is an extremely simple explanation of Media Content on BurrellesLuce. Please let me know if you have additional questions!


Check back: I will explain iMonitor next week.

(Source: blportal.burrellesluce.com)

French Toast Frenzy

My mom loves french toast. On my road to becoming a master chef, I wanted to make her favorite breakfast meal.

I found a recipe from the Food Network and made a couple of minor changes. This is a great recipe that I suggest you try!

Total Time: 34 min — Prep: 10 min

Cook: 24 min — Yield: 4 servings

Level: Easy

Ingredients

  • 1 cup half-and-half
  • 3 large eggs
  • 2 tablespoons honey, warmed in microwave for 20 seconds
  • 1/4 teaspoon salt
  • 8 (1/2-inch) slices day-old or stale country loaf, brioche or challah bread
  • 4 tablespoons butter
  • 2 tablespoons of cinnamon sugar

Directions

  1. In medium size mixing bowl, whisk together the half-and-half, eggs, honey, cinnamon sugar and salt. You may do this the night before. When ready to cook, pour custard mixture into a pie pan and set aside.
  2. Preheat oven to 375 degrees F. Dip bread into mixture, allow to soak for 30 seconds on each side, and then remove to a cooling rack that is sitting in a sheet pan, and allow to sit for 1 to 2 minutes.
  3. Over medium-low heat, melt 1 tablespoon of butter in a 10-inch nonstick saute pan. Place 2 slices of bread at a time into the pan and cook until golden brown, approximately 2 to 3 minutes per side.
  4. Remove from pan and place on rack in oven for 5 minutes. Repeat with all 8 slices. Serve immediately with maple syrup, whipped cream or fruit.
  5. I served it with a delicious, homemade blueberry syrup. I will share that recipe with you soon! Check back :)

(Source: http)

R.E.S.P.E.C.T.

How do you make a company well respected?

PR Daily posted an article yesterday regarding a report about the most respected companies in the world.

Barron’s list of the 100 most-respected publicly traded companies said Apple is once again the most respected company in the world. You can see the top 10 below.

My question is not who the most respected companies in the world are, but how they became the most respected companies in the world. What are your thoughts?

Here are the top 10 companies:

1. Apple
2. IBM
3. McDonald’s
4. Amazon.com
5. Caterpillar
6. 3M
7. United Parcel Service
8. Coca-Cola
9. Nestlé (Switzerland)
10. Intel

Check out the full list of the top 100 here.


Happy Thursday!

Baked Creamy Chicken Taquitos

In an attempt to become a master chef this summer, I am trying as many new recipes as possible.

The recipe I found, with minor tweaking, was a fabulous success.

Baked Creamy Chicken Taquitos:

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Here is the recipe:

Prep Time: 20 minutes — Cook Time: 20 minutes

Total Time: 40 minutes

Yield: 10-12 servings — Serving Size: 1 taquito

    • 3 ounces low-fat cream cheese, softened
    • 1/4 cup salsa
    • 1 Tbsp. fresh lime juice (juice from half a lime)
    • 1/2 tsp. ground cumin
    • 1 tsp. chili powder
    • 1/2 tsp. onion powder
    • 2 cloves garlic, minced
    • 3 Tbsps. chopped cilantro
    • 2 Tbsps. sliced green onions
    • 2 cups shredded cooked chicken
    • 1 cup shredded Mexican flavored cheese
    • Small flour or corn tortillas
    • Kosher salt
    • Cooking spray
    • 3 slices of turkey bacon, chopped

So how do you make this delicious dish?

1. Preheat your oven to 425 degrees F. Spray baking sheet with cooking spray.


2. In a large bowl, mix the cream cheese, salsa, lime juice, ground cumin, chili powder, onion powder and garlic.

3. Once combined, stir in the cilantro, bacon and green onions. Add the chicken and cheese; mix thoroughly. (If you decided to prep this in advance, refrigerate the mixture at this point until ready to continue.)

4. Working with a few tortillas at a time, heat them in the microwave between two paper towels until they are soft enough to roll (about 20 – 30 seconds).

5. Spoon 2-3 Tablespoons of the chicken mixture onto the lower third of a tortilla. Roll the tortilla as tightly as you can.

6. Place the rolled tortilla seam side down on the baking sheet. Repeat with remaining tortillas until the mixture is gone. Make sure the taquitos are not touching each other. Spray the tops lightly with cooking spray and sprinkle with kosher salt.

7. Bake for 15 – 20 minutes or until crisp and golden.

8. Serve with salsa, sour cream and guacamole.

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Media Maison: Multiple Accounts: Tips and Tools

Dealing with multiple accounts can seem overwhelming and mediamaison has some great tools and tips! Check it out.

In the world of agency PR we are constantly balancing a number of clients on a day-to-day basis. Add in the fact that there are multiple social media platforms for each client and your head might start to spin a little. So how do you successfully manage multiple social media accounts?

Continue reading…

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15 Things You Should Give Up To Be Happy

This article from understandinghappiness is beautiful and so true.

Courtesy of Purposefairy.com

Here is a list of 15 things which, if you give up on them, will make your life a lot easier and much, much happier. We hold on to so many things that cause us a great deal of pain, stress and suffering – and instead of letting them all go, instead of allowing ourselves to be stress free and happy – we cling on to them. Not anymore. Starting today we will give up on all those things that no longer serve us, and we will embrace change. Ready? Here we go:

1. GIVE UP YOUR NEED TO ALWAYS BE RIGHT

There are so many of us who can’t stand the idea of being wrong – wanting to always be right – even at the risk of ending great relationships or causing a great deal of stress and pain, for us and for others. It’s just not worth it. Whenever you feel the ‘urgent’ need to jump into a fight over who is right and who is wrong, ask yourself this question: “Would I rather be right, or would I rather be kind?” Wayne Dyer. What difference will that make? Is your ego really that big?

2. GIVE UP YOUR NEED FOR CONTROL

Be willing to give up your need to always control everything that happens to you and around you – situations, events, people, etc. Whether they are loved ones, coworkers, or just strangers you meet on the street – just allow them to be. Allow everything and everyone to be just as they are and you will see how much better will that make you feel.

“By letting it go it all gets done. The world is won by those who let it go. But when you try and try. The world is beyond winning.” Lao Tzu

Read More

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The Six Basic Ingredients of a Social Company

A story from PR Daily News about the five basic ingredients of a social company got me thinking. 

The story by Marie-Josée Gagnon cited culture, recruitment, organization, listening or observation and courage as the five ingredients. I included the story’s explanation below. 


Culture. Without a business culture marked by openness, sharing, and experimentation, a social business is unthinkable. Everything comes from this. The rules and values of the business should offer a framework that encourages initiatives like the one by Becky. Does your business have this type of culture? Do your actions really reflect these values? Or do your values simply serve to pad your mission statement? 

Recruitment. Today, every employee is a spokesperson, and a business should be happy to have so many messengers. Nevertheless, this is a non-negligible aspect during recruitment: you must find curious, enthusiastic, humble, patient employees with sound judgment. You must also instill in them the business culture, show them the behaviors that they can adopt and embrace, and, above all, trust and empower them. 

Organization. Certain businesses think that a Facebook presence is sufficient for being social, and they often entrust this task to an inexperienced employee. The decision should come from management and be the focus of strategic reflection, to put into place the structure that will allow them to broadcast the principles and actions that are at the heart of the business. As with branding, unity and deftness are necessary. 

Listening or observation. To be able to talk about Abraham, Becky had to demonstrate a certain sense of observation. This seems simple, but numerous examples lead us to believe that this idea is a difficult one for businesses to master. 

Courage. Management should have an ample dose of courage for choosing and maintaining this course, because there will be trials and errors. It also takes courage to demonstrate openness when all is going well—and when things are not going as well. 

I would add that collaboration is a sixth element of a social business. Social companies enhance existing modes of collaboration that exist in an organization. For example,  video conferencing rather than just teleconferencing. Social companies also enable new modes of collaboration, such as utilizing new technology and social media. 

What do you think are the basic ingredients of a social company?

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KA Old South 2012 in Savannah, GA takes you back to the antebellum period of America. The women wear southern belle dresses, an archetype for a young woman of the American Old South’s upper class, and the men dress like confederate soldiers, although they only wore white Polo’s, kakis and red suspenders. I had the best time imaginable.

KA Old South 2012 in Savannah, GA takes you back to the antebellum period of America. The women wear southern belle dresses, an archetype for a young woman of the American Old South’s upper class, and the men dress like confederate soldiers, although they only wore white Polo’s, kakis and red suspenders. I had the best time imaginable.

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Understanding Happiness: Strolling the Streets of Savannah

From my wonderful friend Anna’s blog, understandinghappiness you must read her rendition of our travels to Savannah, Georgia this past weekend:


Thanks to my lovely boyfriend and his band of Kappa Alpha brethren, I journeyed this past weekend for KA’s Old South to the charmingly historic city of Savannah, Ga. (Please note: This city is only to be pronounced in a Miss Scarlett accent.)

Click to read more…

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Infographic from Pinterest on the Top PR Campaigns. I feel there are some important aspects that are missing, but it is still informative and visually appealing. Check it out :)

Infographic from Pinterest on the Top PR Campaigns. I feel there are some important aspects that are missing, but it is still informative and visually appealing. Check it out :)

Education on Public Relation(s)

liisakaarsoo said: I saw your post about pinterest, so interested in checking it out! How do you get an invite for it/make an account?

Great! Just go to http://pinterest.com/ and click “Request and Invite” by putting in your email address. Within the next day or two, you will receive an email with your invitation. You will set up your account and then can immediately begin “pinning.” Let me know if you have any other questions! 

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This image by Duffey Communications is too funny. No explanation needed. Enjoy!

This image by Duffey Communications is too funny. No explanation needed. Enjoy!

*1

Have you checked out Pinterest?
As a public relations student, I am always checking out the up-and-coming social media sites, and I have found the Mecca of social media sites. 
Pinterest is a virtual pinboard, where you can organize and share things you love. With that in mind, I have my own Pinterest account with 10 “boards” and 310 “pins.” Boards are used to organize your pins into different categories. For example, I have a board for job design, sayings, my style, home decor, etc. The pins are the actual pictures you have on your boards.
You may ask how this relates to public relations. The answer to that is simple. It is another channel you can use to reach your public. For example, clothing stores with websites can post photos of their clothing to Pinterest, and then Pinterest users can repin those photos and share them with others. It is a great and easy way to expand your audience and the number of people you reach online. 
Try it out, and let me know if you have any questions! Happy Pinning :)

Have you checked out Pinterest?

As a public relations student, I am always checking out the up-and-coming social media sites, and I have found the Mecca of social media sites. 

Pinterest is a virtual pinboard, where you can organize and share things you love. With that in mind, I have my own Pinterest account with 10 “boards” and 310 “pins.” Boards are used to organize your pins into different categories. For example, I have a board for job design, sayings, my style, home decor, etc. The pins are the actual pictures you have on your boards.

You may ask how this relates to public relations. The answer to that is simple. It is another channel you can use to reach your public. For example, clothing stores with websites can post photos of their clothing to Pinterest, and then Pinterest users can repin those photos and share them with others. It is a great and easy way to expand your audience and the number of people you reach online. 

Try it out, and let me know if you have any questions! Happy Pinning :)

Everything bad is good for you?

In the 1973 film, The Sleeper Curve, Woody Allen’s character Steven Johnson said “everything bad is good for you," contending that pop culture has grown more complex and demanding, making us smarter by being more challenging and complicated. 

This is quite the statement, but I do think I agree.

Pop culture has grown more complex and demanding. While some pop culture, like the Jersey Shore and similar low culture shows, is not challenging us, many aspects of pop culture are. 

Popular culture is defined by Wikipedia as:

The totality of ideasperspectivesattitudesmemesimages and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.

That wordy definition basically defines pop culture as what is deemed preferred by the masses.

So what is popular today, and is it challenging us? Are we becoming smarter because of it?

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Public Relations = Stress?

According to CNBC.com, the job of a public relations executive is the second most stressful job in America, following a commercial airline pilot. It received a stress score of 47.60 out of 50… eek! With an average annual salary of $101,850 and nine-hour work days public relations executives  stressful situation because their success depends on the clients opinions.

 

As a current public relations student, this is a daunting fact to face. At the same time, I am very passionate about being an advocate about things I am passionate about and enjoy a challenge.

Does this ranking surprise you?